The Value of a Brand Name

Being a college student on loans and being too busy to keep a job through the year, I’ve learned to make the most of the “broke college student” stereotype. I know first hand the struggle of Urban Decay taste on a Covergirl budget.

My whole life, I’ve been trying to keep up with my friends and their, what seemed like, endless supply of cute clothing. It started out with Limited Too, the coolest little girl store to hit the face of the Earth (not to mention, there was a Lizzie McGuire special line). It was incredibly overpriced but I loved every bit of that store!

Soon, it turned into Aeropostale, then American Eagle, Hollister, Abercrombie, etc. etc. Today, the best brands to wear are Nike, Lilly Pultizer, J Crew and so many more depending on your taste. Let’s not forget about the best accessories to be seen with, Michael Kors, Kate Spade, Tory Burch etc.

So what’s my point here? Wearing a brand name is only as valuable as you make it. Recently, I’ve decided to never buy a brand-name just because it’s a brand-name. If you don’t absolutely love a name-brand handbag, why spend $200+ on it? I may offend a lot of people here, but what is so appealing about the Michael Kors logo of MKs all over a bag? The same goes for Coach and their logo.

I’ve fallen victim to it too. A Coach bag was the ultimate status symbol back in the day, but let’s take a second to think about this. You are paying a few hundred dollars to be a walking billboard. You are paying to advertise for them. I don’t know about you, but I don’t want to be a billboard. Instead, I want to showcase my taste in clothing and accessories, not tell the world I spent $300 on a handbag.

Kate Spade has been a favorite designer of mine for a while now. I’ve come across Kate Spade items on a really great sale a few times but said no because I didn’t love the style or design. I won’t spend money on anything unless it’s something I really, really love (it’s really helped my shopping habits).

The same goes for clothes. Just because the tag on your dress says (insert brand name here), does that really make it better than every other dress out there? Nope! I agree, a quality piece of clothing is worth the money, but don’t let a label dictate if it’s worth the money.


Countless times, I’ve found myself staring at my closet, full of clothes, and not liking anything I have. Why did I spend money on these clothes if I never want to wear them? Since changing my shopping habits to only spending money if I absolutely love it and can’t live without it, I’ve thinned out my closet and saved myself from wasting money.

It sounds so simple, but I’ve seen myself and my friends do it countless times. Your clothes should be something you can’t wait to wear, not something you settled on that morning! Next time you’re out looking for great deals, stop and make sure you’re going to really get the most out of your item before you swipe your card!

One thought on “The Value of a Brand Name

  1. From a guy, this is a cool post that I found more interesting than I thought I would before reading. We put way too much emphasis on brand names in this day in age that we forget what to look for whenever needing a product. I like living cheap so name brand doesn’t bother me too much. Plus, getting some off brand is a great way to save money! I look forward to reading more blog posts from you!


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